Jeep chomps at chance to star in final 'Jurassic' film: Tie-up also includes TV, social media and more: Tie-up also includes TV, social media and more

摘要

The Jeep Wrangler zoomed its way into Jurassic Park lore in 1993 when it sped away from a charging Tyrannosaurus rex in one of the highest-grossing films of all time. Jeep is leveraging that prehistoric stage again nearly 30 years later in Jurassic World Dominion, the sixth and purportedly final film of the series. The Wrangler, the Gladiator and a vintage Grand Wagoneer appear in the latest film, which is accompanied by a broad Jeep ad campaign that launched last week. The tie-up with Universal Pictures hits several pillars that make for effective marketing, Stellantis marketing chief Olivier Francois said.