BIG TIME IN THE BIG APPLE: SATURN ROLLS OUT A FLOOD OF NEW MODELS AT NEW YORK

摘要

FOR GENERAL Motors, the New York show will be all Saturn all the time. The GM division will display a concept car and three new production models, the most Saturns ever revealed at a single show. The idea is to demonstrate that Saturn's transformation is well under way. First, the backstory. GM hopes to take Saturn, a division with historically average cars and great customer service, and turn it into one with great cars, while keeping the customer-service levels sky high. GM thinks the way to do that is for Saturn to become sort of an outlet for U.S.-built versions of the General's European subsidiary Opel-add some European flair to Saturn's image, and maybe save some money on design and development costs, too.