VENTURE TAKES FRESH LOOK AT BEEF: Production and marketing the focus

摘要

A YOUNG couple from northern NSW have drawn on their livestock management talents to build a dynamic, off-farm business servicing the production and marketing needs of fellow cattle producers, Ian and Sally Vivers have formed Power Breeders Cattle Services to provide producers with a package of initiatives designed to help them maximise returns. Ian Vivers says the idea of setting up the off-farm venture came about during a period of drought and low returns on the family cattle property near Glen Innes, NSW. "Sally and I are young farmers who, with limited resources and years of drought, were forced to look at our skills in order to establish an off-farm income," he says.