ALDI Australia opened its first no-frills supermarket in NSW in 2001. Nine years later, the German chain has 220 stores along the east coast and is opening 25 more each year. Dairy manufacturers cannot afford to miss the opportunity to supply this mega-retailer. Low-cost, warehouse-style retailing was not new to Australia when ALDI came on the scene nine years ago. However, with more than 50 years of experience under its belt, ALDI took it to the level of a fine art. At its core are high-quality homebrand staples, an ever-changing product list and close relationships with suppliers. ALDI's products range from computers and toilet paper to apples and yogurt. The range is dynamic, adapting to match both customer preferences and changing economic conditions. Up to 60% of the product offerings change each year, as ALDI re-evaluates product quality, size, packaging and price.
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