Handling negativity on social media

摘要

So you've finally got your company onto Facebook, Twitter, Linkedln, Pintrest, YouTube, Foursquare, Tumblr, Reddit... Great! But what if one day your open and honest communication with valued customers suddenly turns sour It need not be a PR disaster.Social media is no longer an afterthought for businesses, but an increasingly popular tool for communicating with customers.The continuing evolution of social media sites provides companies with the opportunity to interact with consumers on a more personal level, as opposed to traditional media such as advertising.