Market to the NEO world order

摘要

Online advertising is growing faster that any other segment of the advertising industry-faster than press, faster than outdoor and definitely faster than television commercials. This growth is primarily a direct response to an aggressive new type of customer that can boost your profitability - if you target them properly, according to Carol Wallbank and Wayne Aroozoo. Introducing the NEO consumer The Yahoo! Neo Group, a consumer research company, has identified the characteristics and behaviours of an emerging customer segment that it dubs the 'New Economic Order' (or NEO) consumer, and if you are not actively including this customer in your next campaign, you might be excluding a significant stream of revenue.