Why would Generation Y want to work for you?

摘要

Attracting Generation Y (Gen Y) employees - those fickle youngsters essential to the future of your business - starts with the 'where' and the 'what' of your job advertisement. Gen Y is the techno-savvy group now aged about 12-26 years that will makeup about 40% of Australia's workforce within five years. Dr Danica Hooper, an organisational psychologist with training and recruitment company Drake Australia, explained how to 'sell' them a dairy industry career. Advertising Gen Y does not use newspapers to search for the next job. "When it comes to attracting Gen Y, less than 10% actually found their last job through a newspaper advertisement," Dr Hooper said.