Fit to Be Tried

摘要

Retailers are heavily promoting denim as a third quarter trend.But even as many industry analysts predict a flood of discounted denim,a growing number of consumers are willing,if not anxious,to spend USus70 or more for a pair of jeans;commonly referred to as "premium denim." A recent survey commissioned by Cotton Incorporated and conducted by Bellomy Research explored the reasons behind this emerging trend.The survey revealed that while fashion may be the lure,fit is the hook.