Parle gives container glass boost

摘要

Food & beverages company Parle Agro has launched its sparkling apple juice drink "Appy Fizz" in returnable glass bottles (RGBs). The new packaging format will be launched in small towns and rural markets. With this move, the company aims to further penetrate and expand its footprint in virgin territories and increase the product's market share. Nadia Chauhan, Joint Managing Director & CMO, Parle Agro, said: "The launch of Appy Fizz in RGBs is a new avenue for growth. It will drive the penetration of our brand in rural markets and will open up more channels of distribution. This will certainly add numbers in terms of sales volume and will further consolidate our position in the beverage market."