During the last ten years, many books popularizing and champion-ing this Japanese way of looking at beauty have created a renewed interest in this aesthetic. They range from applying wabi sabi to the art of every day life, to celebrating and embracing impermanence or imperfection. Pictorial and poetic presentations try to make thisenigmatic aesthetic more accessible. The term has even become a cliche, a trendy and arbitrary name, which may or may not have a connection to some aspect of Japanese culture, as it serves to identify business such as garden centers, potteryboutiques, restaurants, yarn shops, photo studios, yoga studios, hair studios and more.
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