BASF launches new global pigments brand

摘要

BASF has announced the launch of its Colors & Effects brand, bundling BASF's global pigments business. The new brand encompasses BASF's distinct colourants and effect pigments portfolio and serves customers across five key industries, including coatings, plastics, printing, cosmetics and agriculture. "To continue to grow and develop their business, our customers need a diverse selection of pigments and global expertise," said Alexander Haunschild, Senior Vice President, Global Pigments Business, pictured right. "In this competitive marketplace, we created a brand focused entirely on pigments to provide our customers with products and solutions from one single source."