BASF Launches New Global Pigments Brand, Announces Capacity Expansion

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BASF Launches New Global Pigments Brand, Announces Capacity Expansion

机译：巴斯夫推出新的全球颜料品牌，宣布扩大产能

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LUDWIGSHAFEN, Germany/SOUTHFIELD, MI-BASF announced the launch of its Colors & Effects brand, bundling BASF's global pigments business. The new brand encompasses BASF's distinct colorants and effect pigments portfolio, and serves customers across five key industries.

机译：德国鲁德威格芬/ SOUTHFIELD，MI-巴斯夫宣布推出其Colors＆Effects品牌，以捆绑巴斯夫的全球颜料业务。这个新品牌涵盖了巴斯夫独特的着色剂和效果颜料产品组合，为五个关键行业的客户提供服务。

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《Paint & Coatings Industry: Serving Liquid and Powder Manufacturers in the Global Marketplace》 |2016年第8期|共1页
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正文语种 eng
中图分类涂料工业;
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1. BASF Launches New Global Pigments Brand, Announces Capacity Expansion [J] . Paint amp, Coatings Industry group Paint & Coatings Industry: Serving Liquid and Powder Manufacturers in the Global Marketplace . 2016,第8期

机译：巴斯夫推出新的全球颜料品牌，宣布扩大产能
2. BASF Launches Colors & Effects Global Pigments Brand [J] . Ink World group Ink World . 2016,第4期

机译：巴斯夫推出“色彩与效果”全球颜料品牌
3. BASF launches new global pigments brand [J] . Paintindia group Paintindia . 2016,第7期

机译：巴斯夫推出新的全球颜料品牌
4. Investigating the Effect of Global Brand on Willingness to Pay More by Mediation of Brand Perceived Quality, Brand Image, and Brand Prestige [C] . Fariborz Rahimnia, Tahmine Sarvari Iran International Industrial Engineering Conference . 2019

机译：通过对品牌感知质量，品牌形象和品牌声望的调解，调查全球品牌对更多支付意愿的影响
5. The interpenetration between globalization and localization: Gender images in global brands and local brands commercials in contemporary Taiwan (China). [D] . Chen, Huey-Rong. 2005

机译：全球化与本地化之间的相互渗透：全球品牌和当代台湾（中国）本地品牌广告中的性别形象。
6. Pakistan: still room for brand launches [O] . D Simpson 2003

机译：巴基斯坦：品牌发布仍有空间
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

BASF Launches New Global Pigments Brand, Announces Capacity Expansion

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