GOOGLE'S LATEST UPDATES EXPLAINED

摘要

Having been in the search industry for more than two decades, I've seen two algorithm updates (dubbed Penguin and Panda) that each had massive impacts on search engine optimisation (SEO) results and on the businesses that depend on them. In August 2022, Google released what they dubbed the 'Helpful Content Update'. In their launch tweet, they announced: "Next week, we will launch the 'helpful content update' to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic." There were immediate fears among SEO experts that this would be another Panda. However, so far, the general consensus from both the industry and website owners is that the impact has not been as significant as first feared.