INNOVATION DOESN'T MEAN INVENTION

摘要

It's surprising how many businesses don't innovate. I think that's because people often hear the word 'innovation' and think of Rocket Lab, Tesla or Apple. They think 'innovation' means world-first, technology-driven, ground-breaking, expensive and world-changing. But innovation is not always invention. In fact, the dictionary definition of innovation is: "The introduction of new things, ideas or ways of doing something." So for your business, innovation might sound more like 'tweaking', 'streamlining' or 'improving'. (Of course, it might also sound like 'the world's first hydrogen-powered goldfish bowl pump' but that's entirely up to you and your area of expertise!) So why innovate? Innovation gives you a new way of doing, or thinking about, something that has benefits. Those benefits might be for your team, your product or service, your customers, your bottom line, your productivity or process, or something else. Put simply, innovation is finding a way to do things better. And if you think improvement isn't something you're interested in, please be ready for a competitor to swoop in and swallow up all your customers.