Marketing all about business? No!

摘要

It is a common paradigm that marketing is a commercial tool designed, simply, to sell as many products or services as possible. But that's not the case. As I have often talked about, a business, organisation, public, private, profit or not-for-profit, is a "marketing organism' that requires a marketing state of mind in everything that it does to meet customer needs. So that means that, if someone is admitted to hospital, not only do they deserve first class clinical intervention and care but they also deserve an impressive customer (patient) experience - at every level.