Love your dealership's website and it will love you back

摘要

If you had the chance to hire someone who doesn't take days off, requires no benefits and was responsible for bringing in the lion's share of customers to your door, I imagine most OPE dealership owners would do that in a heartbeat. Clearly, that person doesn't exist, but your dealership's website - the digital front door of your dealership - does all of those things and more. Why then, do so many dealers take a "set it and forget it" attitude toward their web presence?