CAN COMPETITORS BUY YOUR DEALS?

摘要

Dealers often reference the son-of-a-gun dealer who gives things away or pays too much for a trade. A common reaction is that this dealer will eventually go out of business. But he still hangs around. How does he do it? A John Deere dealer I was visiting told me business would be wonderful if it was not for that darned dealer down the road-another John Deere dealer who gave things away and overpaid for trades. When I left the first dealer, I went to visit the other one. Guess what he said about his John Deere competitor up the road?