Behind Vermeer's Brand Promise: New research is shaping how the company helps customers' bottom lines

摘要

Gary Vermeer revolutionized the way livestock producers manage hay and forage by inventing the round hay baler in 1971. Now, the company aims to revolutionize the way its employees think about customer service, with the goal of providing measurable benefits to farmers and other end users. This change in mindset, which stems from two years' worth of research with the company's customers across the globe, will also affect its dealers. Each quarter, focus groups for different products meet to identify opportunities and challenges customers are facing, notes Jason Andringa, president of environmental and forage solutions for Vermeer.