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Brand Promise FulfilledHanzell Vineyards sets bar for handling PR crisis with class

机译:Brand Promise满足了Hanzell Vineyards套装,用于与课堂处理PR危机的酒吧

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Hanzell Vineyards is one of the original and mostrespected vintners in Northern California's Sonoma mm Valley wine country as well as one of the most acclaimed producers of Pinot Noir and Chardonnay. During summer 2003, winery president Jean Arnold wmm wmm faced allegations from Wine Spectator editor James Laube that Hanzell's wines were tainted by 2,4,6-Trichloroan-isole (TCA)—a health-harmless group of chemical compounds that can alter the taste of wine, from completely "corking" the wine in higher levels to subtly diminishing the wine's fruit in lower levels. In extremely low levels (some would argue up to three parts per trillion), TCA is undetectable with the exception of the most sophisticated wine consumer palates.
机译:Hanzell Vineyards是北加州Sonoma MM Valley Wine Country的原始葡萄酒商之一,也是最受欢迎的Pinot Noir和Chardonnay的生产商之一。 在2003年夏季,酒庄总裁让·阿诺德(Jean Arnold)WMM WMM面临着葡萄酒观众编辑詹姆斯·劳伯(James Laube)的指控,称汉泽尔的葡萄酒被2,4,6-三氯伊斯兰(TCA)污染了,这是一种无害的化合物,可以改变口味 葡萄酒,从较高级别的葡萄酒中完全“塞”葡萄酒到巧妙地减少葡萄酒的水果。 在极低的水平中(有些人会争辩每万亿美元的三分之三),除了最复杂的葡萄酒消费者口味外,TCA是无法检测的。

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