A Fragrant Harvest

摘要

Cut-flower trends don't just happen all by themselves. The market may be ready for something new, but it takes vision and determination to bring a brand-new product to the market—especially one as demanding as cut garden roses.Not so long ago, the selection of roses available for wedding work consisted of... the same hybrid-tea varieties used for everyday design in white, ivory and pink. Today, an internet search for images of "wedding roses" is sure to yield plenty of deeplycupped, petal-rich varieties that practically waft their heady perfume off the screen.It's safe to say one of the key players behind this explosion of visibility and popularity has been Joey Azout of Alexandra Farms—one of the pioneers and the largest grower, by far, of cut garden roses in the world, with twice the acreage of any other farm.