HOW TO REBRAND A BEAUTY BUSINESS

摘要

When should a beauty brand consider rebranding? There are many factors that come into play when considering a rebrand, and each brand's reasoning will be slightly different. For Crabtree & Evelyn (C&E), we knew our founder's foundation was strong enough to rebuild from, but the lack of innovation in product and messaging had to undergo a massive renovation in order to cut through today's saturated beauty market.