U.S. Organic Handlers Mostly Small, Focus on Fruit and Vegetables

摘要

Retail sales of organic food increased an average of 17 percent annually between 1995 and 2006. This growth was accompanied by significant changes in organic food marketing. Organic versions of conventional brands (such as Organic Rice Krispies) and private label organic products are now commonly sold alongside longtime organic brands (such as the Safeway "O" line of organic products).