Experience Disruptors, DoorDash, Please & Thank You: How HubSpot Speaks Japanese

摘要

Translating into Japanese can be tricky, especially when it requires cultural adaptation. Often, content that is intuitive, or part of American culture, simply doesn't translate well for Japanese readers without additional explanation. One piece of content that my team and I localized into Japanese at HubSpot was a blog post from our CEO Brian Halligan called, "Experience Disruptors: A New Breed of Growth Leaders." The English article was written to be exciting, fascinating, and impactful. My goal as a Japanese localization specialist was to get the same message and impact across to our Japanese readers.