THIS MAKES NO SENSE

摘要

Nissan committing to a Ferrari slayer, Toyota making a homologation special for the ages and Renault reviving Alpine for a Porsche rival? Each decision was so out of character that Piers Ward just has to celebrate them. These are the cars that shouldn't exist. The ones for which any sane chief financial officer would have seen the research-and-development costs versus potential sales, then immediately told the engineers to go away and build an SUV, please. Which is all the more reason to celebrate why they do exist. With the looming 2030 ban on new ICE car sales, ever-tighter emissions regulations and squeezed bottom lines, such cars feel like they have finite life left in them. Because not only do they go against the zeitgeist, but they also go against the flow of the companies that build them.