Navigating Amazon: Sales On E-Commerce Giant Critical For Consumer Health Firms

摘要

As Amazon emerges as the leading search engine for information about consumer packaged goods products, consumer health and personal care product firms should establish a presence, even if they expect not to sell much, says BeeKeeper consultancy's Lynn Graham. Dietary supplement, OTC drug and personal care product firms that are avoiding Amazon as a sales platform put their businesses at risk if they ignore its emergence as the dominant search engine for consumers. “Amazon is a search engine, it is the number one source for product research,” said Lynn Graham, founder and president of BeeKeeper Marketing LLC, which develops strategy for consumer packaged goods marketers who sell products on Amazon.