Third-party studies show the Federal Marketing Order works, importance to the industry

摘要

In 2016, the American Pecan industry approved a Federal Marketing Order. The purpose of the marketing order was to implement five critical areas. These included Marketing/Promotion, Research, Grades & Standards, Data & Statistics, and Compliance.The American Pecan Council DOES NOT AND CANNOT DO THE FOLLOWING: set prices, buy/ sell product, and set tariffs.Unfortunately, several in the industry have a misperception that the American Pecan Council sets prices or oversees adjusting the price. This is NOT true. The American Pecan Council has the ability to increase awareness, assist in educating consumers about pecans and their health benefits, and drive consumption. In short, the APC focuses on "pull marketing" activities, which essentially means we drive consumers to "pull" pecans off the shelf.