Method of marketing a service industry and tracking individuals referred to the service industry by a host website

摘要

There is provided a method of marketing a service industry and tracking individuals referred to a service industry by a host website. The method includes the step of establishing a database, that is accessible through the host website, that includes an incentive for visiting the service industry; and optionally, information about the service industry. A membership card is provided to the individual, and the incentive is redeemed when the individual visits the service industry and presents the membership card. Each presentation of the membership card is recorded, thereby tracking the individuals referred to the service industry by the host website.