BRANDING FROM EVERY

摘要

Your brand is not just your business. Your brand is how your business is seen. Many business owners and CEOs tend to think of their brand as something that is secondary to the service or product that they offer. In some cases, their brand may be an afterthought. It's not their fault, however. There is a lot of jargon that gets thrown around that can cloud what it is and why it's so important. Understanding what makes a great brand takes a different approach to how you see it, and ultimately how you treat it.