In recent years,multiple online cosmetics brands have emerged in Chinese market,which are popular among young customers especially those of generation Z.For example,HFP,Perfect Diary,Florasis,Judydoll,Zeesea,Meikangfendia,HEDONE and Geoskincare.It is found that except for HFP and Geoskincare,the rest are makeup brands.According to cases of investment in Chinese cosmetics industry,the makeup enterprises and brands are preferred;the funds invested in makeup brands are much higher than those in skincare and other brands.In particular,Perfect Diary has been the flavor of investment banks.
展开▼