If it's not broken it doesn't need fixing

摘要

Sales of a product is a difficult job for any organisation-unless of course,it's a cure for COVID-19 and costs less than a cup of coffee.This is the problem or dilemma faced by almost all salespeople at some time in their careers:How to talk up a product and convince the customer that it is good value or performance that you can't get elsewhere.Often,however,the customer is fully aware of what is available and understands the limitations and pricing of a product.There is no need to embellish,promise or even hint at market-beating value or performance to get a sale.However,for some individuals,the temptation is too great and when the opportunity presents itself,they are all too ready to push themselves down that slippery slope.