IDF GLOBAL MARKETING TRENDS:UNDERSTANDING CHANGES IN GLOBAL DAIRY CONSUMPTION

摘要

Based on in-depth research conducted by IDF national experts, this study is intended to supplement the existing World Dairy Situation report by shedding light on global food consumption trends, with a particular focus on dairy products by geographic region. In addition to exploring dairy consumption trends, the report identifies key consumption drivers and barriers. The study looks at the major dairy product categories, and the various factors influencing consumption: demographics, economy, dairy sector dynamism, changes in consumption habits, and consumer expectations. Also featured are anti-milk and anti-fat messages, and cattle-breeding debates across the globe. This data analysis provides the necessary elements for future strategy guidelines forall dairy product segments.