A method, apparatus, article of manufacture, and a memory structure for allocating storage of media programs among global and local storage assets for hot and cold storage is disclosed. Trend data is obtained from a plurality of sources including web page click-throughs and social media, indexed and combined with data describing available media programs to identify media programs of interest and reallocate them to hot storage as required. The system uses REST-compliant methods and commands and is therefore pluggable and can be used with a variety of existing systems.
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