With an innovative business design and a long list of satisfied customers, Crushpad Inc. is making waves in the viticulture industry. THE age-old tradition of wine making has gotten a little more hands-on, thanks to Crushpad winery, located in Sonoma,CA. Putting the phrase, "the customer is always right," to the extreme, Crushpad gives consumers the reins, allowing them to make all of the decisions that go into making a brand of wine all their own. From how far back to trim the vines, to when to harvest, the growers relinquish their control. A marketing approach totally innovative to the viticulture world, Crushpad has been given rave reviews, and their advice and business model is something to be considered for growers across the board.
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