Overseas importers love the quality, uniqueness and mystique. When importers overseas are looking for quality food and agricultural products from America, they often seek out importers in the Western United States for a number of reasons. An overseasimporter who handles specialty and gourmet merchandise may want an American exporter who is good at sourcing branded, upscale items viewed as being trendy, such as natural foods and organic products. In these cases, the mystique of California can be used as a marketing tool.
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