Cigarettes become a dangerous product: Tobacco in the rearview mirror, 1952-1965

摘要

Tobacco control's unparalleled success comes partly from advocates broadening the focus of responsibility beyond the smoker to include industry and government. To learn how this might apply to other issues, we examined how early tobacco control events were framed in news, legislative testimony, and internal tobacco industry documents. Early debate about tobaccois stunning for its absence of the personal responsibility rhetoric prominent today, focused instead on the health harms from cigarettes. The accountabilityofgovernment, rather than the industry or individual smokers, is mentioned often; solutions focused not on whether government had a responsibility to act, but on how to act. Tobacco lessons can guide advocates fighting the food and beverage industry, but must be reinterpreted in current political contexts.