Promoting public health through public art in the digital age

摘要

SOCIAL MEDIA HAS BEEN embraced as a tool for public health promotion.1"6 However, effective strategies for harnessing the capabilities of social media remain unclear.7"9 For example, many state and local health departments have adopted Face-book and Twitter accounts, yet public engagement with these accounts varies.10"12 Several Web-based interventions for smoking cessation have been developed, but few tobacco prevention Web sites allow users to share links via social media.13'14 While YouTube videos with health messages have amassed millions of views, such as a popular video targeting soft drink consumption, their long-term impact is difficult to evaluate.1516 In general, innovative approaches to disseminating health information must be developed to match the behavior and expectations of the public.