Consumer awareness and attitudes related to new potential reduced-exposure tobacco products.

摘要

OBJECTIVE: To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products. METHODS: A representative sample of 9,736 US consumers who had responded to a previous marketing survey were queried in 2005. RESULTS: Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends. CONCLUSIONS: These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.