This study examines responses of the Malaysian-owned companies on the importance and the effectiveness of the innovation factors in enhancing the companies' innovation capability. Innovation capability factors studied were Policy (PO), Financing (FF), Human Resources (HR) and Facilities (FC) in each innovation process of Idea Generation (P1), Design (P2), Prototype (P3), Development (P4) and Marketing (P5). Using Importance-Effectiveness Analysis (IEA), the mean of each innovation factors were calculated and plotted into the IEA Grid of four quadrants. Quadrant I is named "Maintain Effectiveness", Quadrant II "Overkilled", Quadrant III "Low Focus" and Quadrant IV "Main Focus". Main focus should be given to P1_FC, P3_FC, P4_FC and P1_HR factors for small-sized companies, P2_PO and P2_FF factors in medium-sized companies, and P2_FC, P4_FC, P1_HR, P4_HR and P4_FF factors for large-sized companies. Results of the IEA analysis will assist the management of the Malaysian-owned companies in determining the subsequent actions in enhancing the innovation capabilities of the company by directing the company's resources and energy towards innovation factors that are important but least effectively implemented.
展开▼
