Study: Breaches Can Cause Consumers to Leave a Provider, Business

摘要

A new study by IDC reveals the true impact of a privacy/security breach in terms of consumer confidence in a healthcare provider, bank, or retailer. Consumers surveyed said they are willing to switch to another bank, medical center, or retailer if they feel the personal information collected about them by a business is threatened or being misused, according to an article on the study in Computerworld.