Haier MEA Annual Summit Kicks off in Guangzhou

摘要

On October 14, the 2017 Haier MEA Annual Summit kicked off in Guangzhou with 'Brand leading, Cocreating and win-win' as theme. Business partners from nearly 30 countries in the Middle East and Africa (MEA) attended the summit, including those from Israel, Saudi Arabia, Morocco, and Egypt. The summit aims to promote the implementation of leading brand strategy in overseas markets in the MEA regions, releasing product strategy for 2018 and new products, as well as implementing the order budget for 2018.