What does it take to successfully create change in veterinary practices? In the case of a contest this year from veterinary advocacy group Partners for Healthy Pets and the Veterinary Medical Association of Executives, it was a turnkey campaign. To promote forward booking—the practice of making the next veterinary appointment during the current appointment—the two organizations created tools for state VMA directors to share with hospitals: advertisements, newsletter content, Facebook posts, lettertemplates and more.
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