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M-payment service: Interplay of perceived risk, benefit, and trust in service adoption

机译:M-IPPERT SERVICE:对服务采用的感知风险,利益和信任的相互作用

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摘要

This study aimed to examine the effects of perceived risk, perceived benefits, and trust on consumers' intention to use mobile payment, or m-payment. In addition, different effects of some demographic factors (e.g., income, age, education) on m-payment usage were examined. The sample of 457 respondents was used to analyze the causal relationships between the variables and the mean differences of demographic factors in consumer intention to use m-payment. The results supported the negative relationship between perceived risk, trust, and consumer intention to use m-payment. A positive relationship between perceived benefits and trust was found. This study revealed that trust mediated consumer intention to use m-payment. In individual differences of m-payment adoption, education influenced the relationship between perceived risk and intention to use m-payments as well as the relationship between trust and intention to use m-payment. This study provided insights into consumer differences regarding m-payment adoption and the mediating role of trust between perceived benefits, perceived risk, and intention to use m-payment.
机译:本研究旨在审查感知风险,感知效益和信任消费者使用移动支付的效果,或者使用移动支付的影响。此外,还研究了一些人口因子(例如,收入,年龄,教育)对M-IPEAT使用的不同影响。 457名受访者的样本用于分析变量与使用M-PEPATION的消费者意图中的人口统计因素之间的因果关系。结果支持在使用M-ay的冒险,信任和消费者的意图之间存在负面关系。发现了感知利益与信任之间的积极关系。本研究表明,信任介导的消费者使用M-Payment的意图。在M-Paymay采用的个性差异中,教育影响了感知风险与使用M-Paysss的意图的关系以及信任与使用M-ay的意图之间的关系。本研究提供了对消费者差异的洞察,这些差异有关M-IPPED通过以及信任在感知福利,感知风险和打算使用M-PEPART的意图之间的调解作用。

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