MEN'S GROOMING HABITS ARE CHANGING IN INDIA

摘要

INDIA: Men's grooming is becoming big business across the globe and it seems that India is no exception as the latest research from Ivlintel shows that the average Indian man spends 16 minutes grooming his body,14 minutes on his hair and 12 minutes on his face-that's 42 minutes every day for those keeping score.In addition,men in the metro areas of India spend significantly more time getting ready each day,including time spent on their body(22 minutes),hair(21 minutes)and face(18 minutes)as compared to men overall,”Men's grooming,while still in a rather early stage,has been under the spotlight in India,particularly as Indian men grow increasingly image-conscious and are starting to take care of how they look.In general,men may find it overwhelming at times when finding the right products and regime that they should follow with so many choices in the market,Companies and brands in the Indian men's grooming market should review the motivations and lifestyle patterns of various groups and cus-offerings to fit in.Men in metro areas are spending more time,and as a result,they are likely to seek convenient products,”said Minu Srivastava,who is a consumer research analyst,India,at Mintel.