Labels and labelling

摘要

Labels need to be secured to the product. In the event of a pot being knocked or blown over, the label ideally should remain fixed. It should also still be in place once the customer has scrutinised the details when deciding on a purchase. Security isalso essential to avoid the opportunity for labels to be switched by bored children or customers seeking a cheaper deal.At the same time, it must be considered that many gardeners will like to mark the newly planted plant with the label. Artist, urban gardener and creative director with horticultural printing company MasterTag Gerry Giorgio recognises that customers put a high value on the plant label.