Roughnecks to digit heads: The rise of the digital oil company

摘要

The upstream industry is now in a unique phase in its history. Bringing digitalization into the mix, both in the field and in the office, is the next step in the industry's transformation. Here is an analysis of where the effort stands. The term, oil field, conjures up images of men covered from head to toe in crude. But that was a long time ago, in an oil field far, far away. Today, most of the world's oil comes from places that these workers wouldn't have known, extracted through techniques unimaginable decades ago.