Mrs. Jekyll Meets Mrs. Hyde: The War Advertising Council, Rhetorical Norms, and the Gendered Home Front in World War II

James J. Kimble

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Mrs. Jekyll Meets Mrs. Hyde: The War Advertising Council, Rhetorical Norms, and the Gendered Home Front in World War II

机译：杰克尔夫人遇见海德夫人：战争广告委员会，修辞规范和第二次世界大战的性别主页

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This article presents a study of the rhetorical dynamics of patriarchal advertising in the United States during World War II. The analysis scrutinizes a series of War Advertising Council (WAC) ads that targeted a wide swath of women on the home front, doing so through the depiction of negative and positive role models. The essay concludes that in these sorts of appeals WAC tacitly relied on rhetorical norms, which acted as a gendered means of patriarchal control in the face of the increased wartime autonomy that was enjoyed by many women during the war years.

机译：本文介绍了在第二次世界大战期间在美国在美国父权制广告的修辞动态研究。分析审查了一系列战争广告委员会（WAC）广告，在家庭前方的宽带妇女上，通过描述负面和积极的榜样。本文的结论是，这些呼吁WAC默许依赖修辞规范，这是面对许多女性在战争年份所享受的增加的父权度控制中的性别手段。

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《Western Journal of Communication》 |2018年第1期|共19页
作者
James J. Kimble;
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Seton Hall University;

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原文格式 PDF
正文语种 eng
中图分类语言、文字;
关键词
Gendered Advertising; Home Front; Propaganda; Rhetorical Norms; World War II;

机译：性别广告;家庭前线;宣传;修辞规范;第二次世界大战;
入库时间 2022-08-20 07:54:49

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1. Mrs. Jekyll Meets Mrs. Hyde: The War Advertising Council, Rhetorical Norms, and the Gendered Home Front in World War II [J] . James J. Kimble Western Journal of Communication . 2018,第1期

机译：杰克尔夫人遇见海德夫人：战争广告委员会，修辞规范和第二次世界大战的性别主页
2. 'The war has turned our lives upside-down': The Merit of Commercial Advertising in Documenting the Cultural History of the British Home Front in the Second World War [J] . David Clampin Visual Resources . 2008,第2期

机译：“战争使我们的生活颠倒了”：商业广告在记录第二次世界大战中英国家庭阵线文化历史方面的优点
3. Profiting from War: Bovril Advertising during World War II [J] . Loxham Angela Journal of macromarketing . 2016,第2期

机译：从战争中获利：第二次世界大战期间的Bovril广告
4. Commemoration and the Great War: "The Return of the Soldier", "The Unknown Soldier" and "Mrs. Dalloway". [D] . Brandt, Sheldon. 2011

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5. Rosie the Riveters Job Market: Advertising for women workers in World War II Los Angeles [O] . Andre Alves, Evan Roberts -1

机译：女子铆钉工的就业市场：广告在二战洛杉矶女工
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7. Abnormalities in Human Brain Creatine Metabolism in Gulf War Illness Probed with MRS. Final Report September 30, 2012-September 29, 2014. [R] . Briggs, R. W. 2014

机译：mRs探测海湾战争期间人脑肌酸代谢异常。最终报告2012年9月30日 - 2014年9月29日。

Mrs. Jekyll Meets Mrs. Hyde: The War Advertising Council, Rhetorical Norms, and the Gendered Home Front in World War II

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