Pricing and green level decisions with a risk averse retailer in an uncertain green supply chain

摘要

ublishercopyright>? International Association of Engineers.? International Association of Engineers. This paper considers the greening level and retail price decisions with a risk averse retailer in a green supply chain under uncertain demand environment. The production cost, market demand and investment coefficient are all considered as uncertain variables. Two different kinds of uncertain models including one expected value model and one chance constrained model with risk sensitive retailer are developed, and their optimal solutions are also obtained based on uncertainty theory. Finally, a numerical example is given to compare the optimal solutions in two models. It shows that the wholesale price, green level and retail price are becoming higher with the increasing of the confidence level, and the manufacturer makes more profit when the retailer is more risk sensitive.This paper considers the greening level and retail price decisions with a risk averse retailer in a green supply chain under uncertain demand environment. The production cost, market demand and investment coefficient are all considered as uncertain variables. Two different kinds of uncertain models including one expected value model and one chance constrained model with risk sensitive retailer are developed, and their optimal solutions are also obtained based on uncertainty theory. Finally, a numerical example is given to compare the optimal solutions in two models. It shows that the wholesale price, green level and retail price are becoming higher with the increasing of the confidence level, and the manufacturer makes more profit when the retailer is more risk sensitive.