Michelin acquires share in Robert Parker Wine Advocate

摘要

With the signing of a contract, and possibly the clinking of glasses, Michelin sealed its acquisition of a 40 per cent stake in Robert Parker Wine Advocate and RobertParker.com, the world's most widely read independent consumers' guide to fine wine. The tyre maker views this equity investment as a measure that strengthens and broadens its "experience in the area of gourmet dining." Founded by the American Robert M. Parker in 1978, Robert Parker Wine Advocate is the international authority on wine. The power of the ratings given to fine wines are based on the noses and Slates of the passionate wine critic and his team of experts, but also on a methodology that is unique in this field. Robert Parker's affirmed independence with regard to wine producers and the wine trade is the key to producing unbiased, credible reviews. Following professionally conducted peer group tastings, each wine receives not only a descriptive tasting note, but a qualitative score ranging between 50 and 100 points. Thanks to this rigorous system, Robert Parker Wine Advocate has over many years acquired an international reputation that remains solidly anchored and trusted by wine collectors all over the world. Today, the wine publication produces nearly 40,000 wine reviews annually.