The Rise of the Pet Influencers: What Does It Take to Be an Animal Celebrity?

摘要

But does she have what it takes to be a successful pet influencer? The kind who has millions of followers on Instagram and gets paid up to $15,000 a post by-advertisers to promote their products?Probably not, according to Loni Edwards, JD, owner of The Dog Agency in New York City and possibly the most influential talent agent and manager in the pet influencer (PI) business. A Harvard Law School graduate and a former corporate lawyer, Edwards opened The Dog Agency in 2015, right around the start of the PI boom. "It was very new then," she says. "At the time, a handful of pet [product] companies were working with [a handful of] Pis, and that was really it."