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Understanding cross‐product purchase intention in an IT brand extension context

机译：了解IT品牌推广背景下的跨产品购买意图

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Abstract >This study investigates why some customers of a brand tend to purchase IT products launched by the same brand in a different category, but others do not. Combining insights from marketing and information systems research, this study develops an integrative model of cross‐category purchases of IT products in a brand extension context. This research extends the information system (IS) continuance model by integrating brand extension factors such as perceived fit into the new model. The proposed model is empirically tested using data collected from 342 Xiaomi customers. The results show that in addition to post‐acceptance usefulness perceptions and brand satisfaction, the perceived service quality and perceived fit of the initial purchase also have strong effects on consumers’ continuance purchase intentions toward a brand extension product. Hedonic and utilitarian expectancy mediate the relationship between consumers’ post‐consumption views of the initial purchase and their intention of the subsequent purchase of a different product under the same brand. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><abstract xmlns =“http://www.wiley.com/namespaces/wiley”type =“main”xml：lang =“en”> <title type =“main”>抽象</ title> >本研究调查为什么一个品牌的一些客户倾向于在不同类别中推出的IT产品，但其他人没有。结合营销和信息系统研究的见解，这项研究在品牌延伸背景下开发了跨类别购买IT产品的综合模型。本研究通过集成了诸如被认为适合的品牌延伸因子进入新模型来扩展信息系统（是）延期模型。拟议的模型是使用从342个小米客户收集的数据进行经验测试的。结果表明，除了验收后有用性感知和品牌满意度之外，初次购买的感知服务质量和感知的适应性也对消费者的持续购买意图对品牌推广产品有了很大的影响。夏季和实用期望常温在消费者的消费后初始购买的消费意见之间的关系以及他们在同一品牌下购买不同产品的意图。</ p> </摘要> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-30111/'>《Psychology & marketing》</a> <b style="margin: 0 2px;">|</b><span>2018年第6期</span><b style="margin: 0 2px;">|</b><span>共20页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Guo Yue&option=202" target="_blank" rel="nofollow">Guo Yue;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Zhu Ying&option=202" target="_blank" rel="nofollow">Zhu Ying;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Barnes Stuart J.&option=202" target="_blank" rel="nofollow">Barnes Stuart J.;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Bao Yongchuan&option=202" target="_blank" rel="nofollow">Bao Yongchuan;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Li Xiaotong&option=202" target="_blank" rel="nofollow">Li Xiaotong;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Le‐Nguyen Khuong&option=202" target="_blank" rel="nofollow">Le‐Nguyen Khuong;</a> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> <p>Hohai University;</p> <p>The University of British Columbia‐Okanagan Campus;</p> <p>King's College London;</p> <p>University of Alabama in Huntsville;</p> <p>University of Alabama in Huntsville;</p> <p>Kent State University;</p> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/386.html" title="应用心理学">应用心理学;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=brand extension&option=203" rel="nofollow">brand extension;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=brand satisfaction&option=203" rel="nofollow">brand satisfaction;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=continuance purchase behavior&option=203" rel="nofollow">continuance purchase behavior;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=cross‐product purchase&option=203" rel="nofollow">cross‐product purchase;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=hedonic expectancy&option=203" rel="nofollow">hedonic expectancy;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=IT product purchase&option=203" rel="nofollow">IT product purchase;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=perceived service quality&option=203" rel="nofollow">perceived service quality;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=utilitarian expectancy&option=203" rel="nofollow">utilitarian expectancy;</a> </p> <div class="translation"> 机译：品牌延伸;品牌满意度;持续购买行为;跨产品购买;蜂鸟类预期;IT产品购买;感知服务质量;功利主义的预期; 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International Conference on Engineering and Business Management2010(EBM2010)(2010年工程和商业管理国际会议) </a> <span> <span> . 2010</span> </span> </div> </li> <li> <div> <b>7. </b><a class="enjiyixqcontent" href="/academic-degree-domestic_mphd_thesis/020315570706.html">供给侧改革背景下消费者购买绿色农产品行为研究——以福建为例</a> <b>[A] </b> <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=毛闫婧&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor"> . 毛闫婧</a> <span> . 2020</span> </span> </div> </li> </ul> <ul style="display: none;"> <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/patent-detail/06120103364166.html">跨障意图识别方法、外骨骼机器人跨障控制方法及设备</a> <b>[P]</b> . <span> 中国专利： CN110882134A </span> <span> . 2020-03-17</span> </div> </li> <li> <div> <b>2. </b><a class="enjiyixqcontent" href="/patent-detail/06120113599167.html">商品购买意图确定方法、装置、存储介质及电子设备</a> <b>[P]</b> . <span> 中国专利： CN113643068A </span> <span> . 2021-11-12</span> </div> </li> <li> <div> <b>3. </b><a class="enjiyixqcontent" href="/patent-detail/06130440877268.html">ADJECTIVE KEYWORD EXTENSION SYSTEM, INTENTION UNDERSTANDING RETRIEVAL SYSTEM OF RETRIEVER FROM ADJECTIVE INFORMATION USING SAME SYSTEM AND INTENTION INFERENCE RETRIEVAL SYSTEM OF RETRIEVER FROM ADJECTIVE INFORMATION</a> <b>[P]</b> . <span> 外国专利：  JP2005275560A </span> <span> . 2005-10-06</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：辅助关键字扩展系统，使用同一系统从辅助信息中了解检索者意图的检索系统和从辅助信息中检索者意图推断检索的系统 </span> </p> </li> <li> <div> <b>4. </b><a class="enjiyixqcontent" href="/patent-detail/06130406319150.html">INVENTION / IDEA: ONLINE REVERSE AUCTION BACKGROUND OF INVENTION / IDEA 0001 Change future method of transactions between vendor and purchaser. 0002 The aim is to create new online markets for specific products that are brand new. This will be achieved by allowing consumers to nominate the specific product they wish to purchase “online” with the objective of achieving the lowest price offer from participating retailers (vendors). 0003 This then generates competition between all vendors operating within that product category.</a> <b>[P]</b> . <span> 外国专利：  AU2016266007A1 </span> <span> . 2018-08-16</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：发明/想法：在线反向拍卖发明背景/想法[0001]改变卖方和购买者之间的未来交易方法。 [0002]目的是为全新的特定产品创建新的在线市场。这将通过允许消费者提名他们希望“在线”购买的特定产品来实现，以期从参与的零售商（供应商）那里获得最低的价格。 [0003]然后，这在该产品类别内运营的所有供应商之间产生了竞争。 </span> </p> </li> <li> <div> <b>5. </b><a class="enjiyixqcontent" href="/patent-detail/06130435547137.html">Method, system and computer program product for rewarding purchase of branded products</a> <b>[P]</b> . <span> 外国专利：  US2007185769A1 </span> <span> . 2007-08-09</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：奖励购买品牌产品的方法，系统和计算机程序产品 </span> </p> </li> </ul> </div> </div> </div> <div class="theme cardcommon" style="overflow: auto;display:none"> <h3 class="all_title" id="enpatent55">相关主题</h3> <ul id="subject"> </ul> </div> </div> </div> </div> <div class="right rightcon"> <div class="details_img cardcommon clearfix" style="margin-bottom: 10px;display:none;" > </div> </div> </div> <div id="thesis_get_original1" class="downloadBth" style="bottom: 19px;z-index: 999;" onclick="ywcd('0704024665461','4',7,2,1,'',this,24)" class="delivery" prompt="010401" title="通过人工服务将文献原文发送至邮箱" >获取原文</div> <div class="journalsub-pop-up" style="display: none"> <div class="journal-sub"> <h2>期刊订阅</h2> <img src="https://cdn.zhangqiaokeyan.com/img/loginclose.png" alt="" onclick="$('.journalsub-pop-up').hide()"> <p class="pardon">抱歉，该期刊暂不可订阅，敬请期待！</p> <p 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